but looking baclk over news stories pertaining to soda and it's stock price climb into the summer' the price gains were based on the growing rumors that Pepsi would be buying Soda. Those rumors have been active for over 9 months now. Wall Street is now closely watching which stocks are adding to profits. As with any consumer product that fits into the " Razor and Blade " marketing model, it depends on Soda dramatically finding a way to increase sales of it's flavorings and Co2 cartridges with a such a loyal consumer following that products can be increased in price. The street is mores focused than ever on increasing profit margin. So that is the news to look for. A Pepsi buyout is less a part of the potential story than a year ago and until that is offset by Soda increasing it's profits ON IT's OWN, then the stock will languish.