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SodaStream International Ltd. (SODA) Message Board

  • rwcva rwcva Mar 4, 2014 10:21 AM Flag

    Low income shoppers do not limit beverage volume.

    Wal mart is the # 1. food retailer in the US. And for sure Sunny delight sells very well there. But not every zip code is the US is focused on low prices, low quality. There is a reason that Whole Foods and Trader Joe's have so successfully expanded. Wegman's has become a major food retailer in the northeast. The higher education and thus higher income zip codes are seeking out healthy food choices. The school districts is those areas have been restricting high sugar beverages in vending machines in schools and sales of those categories have been dealing rapidly. Meanwhile as food and beverage prices increase low income shoppers continue to buy high sugar ( corn fructose) beverages. So, it's a market decision. Where is the beverage growth, better health...or appealing taste at a low price. There is evidence that both segments can still exist and make large profits for their segment. My question is : " Which offers the most growth potential?"

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