...between the Rich and the poor. I see it as a divide between the educated and the uneducated. The educated make far higher incomes and have regular and high levels of exposure to media from I phones, cel phones, note pads, and regular reading of media sites at their workplace. Low income workers do not use their electronic devices for information . They can't afford and do not have low interest in gathering knowledge. Work situations of most low income workers does not offer them Internet viewing or time. Surely those who occupy seats at coffee shops on their I phones accross the USA are not occupied by low income consumers. Beverages I their hands are not the cheapest on menu board. The beverage offerings at a Starbucks or a Pannera Bread are far different then a 7-11 or a Sheetz. But, again, there is the question, Just where will the growth in the beverage sector be..with lower educated or higher educated consumer?