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SodaStream International Ltd. Message Board

  • attymdmnola attymdmnola Mar 7, 2014 5:25 PM Flag

    Mötley FWIW

    "This Week's 5 Smartest Stock Moves
    By Rick Munarriz | More Articles
    March 7, 2014 |

    If you're feeling good about the market, you're not alone. Take my hand as we go over some of this week's more uplifting headlines.

    1. SodaStream plays orange like clockwork
    The number of ways to flavor up your SodaStream (NASDAQ: SODA ) keep growing. The leader of in-home carbonation is teaming up with Sunny Delight to make various SunnyD flavors available as syrups for SodaStream's namesake beverage-makers. The flavors will be available during the second half of this year.

    SodaStream bounced back after seeing flavor sales growth decelerate to just 7% during the third quarter of last year. All of SodaStream's three product categories -- starter kits, flavors, and CO2 canisters -- posted double-digit growth the following quarter.

    The market for SunnyD's youthful beverages may or may not embrace the citrus-flavored drink in carbonated form, but at the end of the day, it's incremental either way."

    Sentiment: Strong Buy

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