Realities of the marketplace are creating doubts about soda's future
The issues are easily found by reading thru business journals and websites. The looming date of the week of May 9th will obviously bring more substantitive facts for holders and perspective investors of soda shares. In the meantime, comments about soda based on speculation or bias are as worthless as any influence that this or any blog board has on the share price. A clear release of sales, costs, profits and direction of goals will be the measure. Good luck to all, no matter your current position.
It will probably be Wed. 4/30. It is looming because of the obvious. If sales stall in any way shape or form that would suggest a trend reversal. We should expect the share price to get crushed.
If there is a rebound in sales velocity and some improvement in margins I would think it would be off to the racers, as if Q4 never happened.
There is another factor besides whatever happens with SODA and that is the effect of any news from GMCR#$%$ their time frames and/or news on their machine. For a long time SODA completely controlled its future. That is no longer true.
I am a little puzzled by the lack of advertising. I have seen and heard nothing since the Superbowl. If any of you have, I'd like to know.