The only thing that is clear is that the rumor based upon one press report yet lives. I have been leaning all along toward the idea that something might be afoot. However, I wouldn't bet the farm on this deal, and I will still be an investor in SODA either way.
He was purposely obtuse -- which certainly means that investment or acquisition is at least being seriously considered. More importantly, by reaffirming the investments and interest in hand-crafted soft carbonated drinks, he pointed to the importance of Sodastream in this process. Remember, there's significant value in the cartridge distribution network and production and in the patents even if the actual platform is not what Starbucks (or any other party) might be interested in. Patience, my friends, is the virtue here. It will happen at some point.
Realize, we have up to 10M shares that feel "burned" right now because they bought during the recent run-up. So, those shares could create a shaky foundation until we get more solid information coming from the companies.