Lots of credibility just landed in the lap of home carbonation and SODA the clear leader.
I think the coming weeks will be very good for SODA - with more partnerships likely announced on earnings call.
Which I doubt. Soda is toast. after insulting 2 heavy hitters (Coke and Pepsi) no one will partner with Soda. Maybe a minor leaguer will partner with Soda and I would not expect for Soda pop there either.
Indra Nooyi all but blurted out that she would be working with Sodastream down the road. When? How? I don't know, but a relationship seems inevitable.
Sentiment: Strong Buy
You obviously didn't watch the video of the PEP CEO. Not surprising.
Exactly BCarter. And the only thing they've insulted is the waste inducing bottling industry. Which BOTH Coke and Pepsi have now recognized through partnerships or direct statements from their CEOs.
It's a matter of time. As the category expands, Pepsi and others will cobrand with SODA. You really should do a little reading.