Glad i started sub $36 and flipped options on the gap fill at $39.50.Certainly didn't anticipate this degree of selling. I'm hoping it's a short selling raid. If so, we will see a break neck snap back. Been buying aggressively each day.
By the way, I was totally lucky selling my options ahead of this pullback. Not lucky on the sale given soda hit my "gap fill" objective but lucky given the unexpected depth of the pullback. Soda was dirt cheap at $40......a real gift at $34 in 3 days!
If you think is a gift then in 20 business days you'll feel like you hit the Lottery. Yes this is headed to the 20's. Management is in disaray and non-effective, this is why management is lacking in responses. You'll also find that your Star power has flown the coup, no more advertising at least for now.
I heard Management was looking for someone with star power and known world wide who could get the message across.
They found the candidate ( Tweedy Bird ) word is she can Lay the Biggest Egg just like Soda stream! Have a Good Night !