"William Blair said SodaStream's Chief of Corporate Development and Communications, Yonah Lloyd has resigned to take a position at Mobileye, an Israel-based auto safety company."
Because mgmt is seeing the writing on the wall. Fizzle and pop!
Sentiment: Strong Sell
This might be the start of something good if Birnbaum follows suit. I'd buy back in if Birnbaum goes.
He probably did leave considering his stok is tanking into the abyss.