1) Coke bought GMCR not just to get into the homemade soft drink, but to expand its drink to coffee.
2) SBUX already has coffee, so now it's expanding to have custom made soft drink
3) Pepsi won't offer to buy soda stream for just soft drink alone, Pepsi already has that.
1) SodaStream should come up with another innovative machine that can make extremely good coffee
2) SodaStream should acquire JVA, it's around 43-45 million dollars, so SODA should be able to buy that, and that's the jolt that can draw a lot of attention of investors.
Funny you mentioned .."cane sugar". I recently saw a huge new display of Pepsi in small
cans" proudly" stating on the front of the cans, that it was sweetened with 100% cane sugar.
Actually I thought this kind of odd, kind of something I would NOT want to advertise on my product.
Isn't sugar(of any kind) in the amounts in carbonated sodas bad...terribly bad... for you? What about the epidemic of Diabetes in the USA? I just wondering what is causing this?
The single serve coffee is already over crowded with GMCR, Nespresso, Tassimo, Starbucks verismo, and any other name you can imagine. I don't think SODA has resources to compete with any of these names.
I think the best thing that they can do is to announce they will gradually phase out the factory in the West Bank. Then there is a big chance that SBUX will partner with them or buy them.