I'll admit I'm stalking Seth on Stocktwits, glad to see he's active again on the message board. Again this morning there was a declaration that SodaStream has signed a major partnership to be announced.
Wouldn't an 8-K need to be filed within 4 days if a major partnership was signed?
(I'm not asking with extensive knowledge of 8-K rules)
Other comment: it's clear the US consumer still needs to be educated on the SodaStream system, including how the CO2 exchange works. YouTube is your friend, SodaStream, even better if you use Scarlett. The company screwed up with "sorry Coke & Pepsi"...those that don't look very deep just view SodaStream as a cola company.
They don't have to file one darn thing. You guys don't get that he isn't talking about PEP or DPS or those guys, but that is what's in your heads. The media has people warped into thinking these are the only possible partners when they aren't.