Wrong again, let's see... SodaStream announced plans to enter India 2 years ago. They hired a market manager, marketing and sales team and finance manager and have been investing here for over 15 months. During the month of July, SodaStream has scrapped their plans to enter India and has eliminated all employment related to this proposed expansion.
A. Your welcome
B. Your wrong
C. Sorry for breaking the bad news
Unfortunately, the more you choose to discuss this notion of MARKED to MARKET (glad you finally got the term and spelling right) with regards to a short holding, the more you reveal your misunderstandings. As if they haven't already been revealed in your understanding of SODA. But hay, good luck to ya!