The sodastream machine is a dominant one in it's field. The refills/flavorings are high quality and expands as soda add more partners each quarter. And so, many holders are very impressed with the product. But the drawback here from a perspective of the US market is that the American consumer has not been attracted to this product in large enough numbers. The very low sales growth over the last few quarters particularly after numerous product promotions with major retailers, most noteably Walmart, to add to the bottom line of profits here In the US market has been noted in qtr reports. Unless Soda can lift unit and $ sales and thus profits by a significant level, then the stock will linger under $40. No amount of rumors will keep SODA on an upward curve without SOLID RESULTS.