They are currently selling for 30++ times forward earnings. Way overpriced(IMO). But, folk have been saying this about this stock for years only to lose $$$. The street loves GMCR and doesn't even acknowledge SODA.
Maxwell House is the #2 brand behind Folgers. Isn't that equivalent to deal with Pep? So now they have deals with KO, Kraft coffees, Starbucks… etc. Whereas SODA has minor partners and appears to be standing still for the last six months.
It's no wonder SODA appears to be dying while GMCR appears exactly opposite. My sense it it's management related, that is, Birnbaum is the problem. No one seems to want to do business with him.