"Since Monday I don't think I have ever seen a stock sell off like this before"
jme, I THINK you don't have much experience with investing!!!
No worries, WITH TIME, you may gain some wisdom; something you CLEARLY lack.
A quick perusal of a list TODAY"S decliners, courtesy of a subscription Bloomberg, shows RIGHT NOW 15 equities that are down more (today) than DMND is down for the week. And you know what? there will probably be another 15 different issues in that camp tomorrow. Were you a drama major?
I do agree DMND's current situation is "not good". Got it, time to move on.
Not good!!! The company has nothing going right!! Sales are declining, cash flow is declining, they can;t even get products to sell because the walnut growers hate them. Sorry this company is in serious trouble. It will NEVER cross $20 again.