From bottom of 2/1/12 press release:
"NorthStar Realty Finance Corp. is a finance REIT that originates, acquires and manages portfolios of commercial real estate debt, commercial real estate securities and net lease properties. In addition, NorthStar engages in asset management and other activities related to real estate and real estate finance."
From bottom of today's press release:
"NorthStar Realty Finance Corp. is a diversified commercial real estate investment and asset management company that is organized as an internally managed REIT."
Say it often enough and the market may believe it. I still think a name change is due and active work to get dropped from mortgage reit indices is necessary.
Also, gotta get Income 2 on their website. It's easier to sell when people know it's for sale.