Springtime for Hitler had to be an automatic failure as a play. So sell 10,000% of the show and everyone who invested will eventually have a loss. BUT, if lo and behold the play, for whatever reason goes on to be a hit, how do you split 10,000% of the profits?
While there an few sales, it does seem like various companies are including SPD in their plannng for future products. When (not if) these products are actually launched I believe there will be profits. Less because of the dilution that Joe and Bob are currently pushing, but still there will be real profits and a real P/E ratio.