75% should be earmarked for marketing and 25% for other operational expenses except salaries. Salaries should be paid out of revenues derived from "earned royalties". If you want to get paid, work for it.
Have to wonder how long Hitachi is going to be content (for lack of a better description) with a 1% production number on a multi-million dollar projected 4.3 mil capacity production line.
The connection with the Gentex model is way out of line when Gentex has done the heavy lifting and RFI has not.