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Research Frontiers Inc. Message Board

  • cyberne cyberne Nov 9, 2013 10:42 AM Flag

    Adjust Your Expectations

    Numbers for SL/SLKs are lower but take rates are higher. Till S-CLASS kicks in, adjust your expectations in automotive market.

    Just in case you missed it. Here is what Joe said about take rates and number of SL /SLKs sold.

    "In terms of revenues and roof size, the Mercedes SLK and SL are similar, which is why this year our revenues are similar to last year. However, what’s going on underneath the numbers is more exciting. Normally the number of costs produced in the later years of a model are less than in the initial years. So the total number of SLK and SL vehicles being produced each year Mercedes is scheduled to go down.

    However, offsetting this is our take rates are going up."

    Sentiment: Buy

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