Can anyone explain this one to me? 'Robin continued, “We are also getting more ambitious in our marketing efforts as reflected in yesterday’s announcement appointing tennis star John Isner as the Ebix ambassador.”'I'm normally happy with RR's direction, but at first glance I fail to see how a tennis start will help to get insurance companies to sign on to EBIX's exchanges.
It's a sports advertising sponsorship. Not a true embassy post. It increases brand visibility.