Hit report scam at the bottom of the article. Hit pieces like his should be illegal. He is using the SA forum to drop the price and profit on his short. It is a small enough forum that even just a few complaints will make a difference.
Although there are exceptions especially when the author is fronting for more formidable interests, usually the SA influence does not last more than few days. In such a case we should look at this as a golden opportunity rather than a disaster.