If you do a web search search on this term, like I did, you will find that lots of companies, mostly smaller ones (and a few larger ones that I recognized, like Wendy's), include this metric in their reporting. Obviously doing this is relatively common.
The NMRX quarterly earnings press release contained, near the end, a substantial discussion of reporting Adjusted EBITDA per share, and included this statement "Although we believe, for the foregoing reasons, that the presentation of non-GAAP financial measures provides useful supplemental information to investors regarding our results of operations, the non-GAAP financial measures should only be considered in addition to, and not as a substitute for, or superior to, any measure of financial performance prepared in accordance with GAAP." The company's accountants agreed with management's decisions in this regard.
I conclude that your negative characterization of the reporting is unwarranted.