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Cyanotech Corp. Message Board

  • prince_ashargin prince_ashargin Mar 5, 2014 5:58 PM Flag

    About New Beverage Rumor

    In December, 2012, Cyanotech filed three trademark requests at the patent office: One for "Green Complete," it's new spirulina-based powder, whose status was "Registered" as of 12/24/2013, and is being sold now, and two others: "Hawaiian Energizer," whose "Notice of Allowance" was issued on 2/25/2014, and "Kona Keola," whose "First Extension" was granted on 1/29/2014. Brace7 mentioned that Cyanotech might be coming out with a new beverage, referring to it as "just a rumor?" but I'm struck now by how "Kona Keola" sounds like a name designed to sound something like "Coca-Cola," as if it is indeed meant to be a beverage. However, "Hawaiian Energizer" could possibly be a beverage, too. It's all grist for the rumor mill, since neither of these two names could have anything to do with a beverage as such. But it is fun to wonder what they are up to with regard to those trademarks.

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    • good find prince .. it seems like a logical next step.. bring on the production ..

    • Cyanotech, in the past, has filed patents for processes for herbicides and pesticides which were found to have no worthwhile application. Even their feed to improve fish and egg color seems to have gone nowhere. So filing the patents may not mean very much. I have vegetarian friends of whom I will ask their opinion of Green Complete if they have one. Buy but with a quick sell trigger if needed.

      Sentiment: Buy

      • 1 Reply to wright.tom64
      • These are trademarks not patents, but companies file for trademarks all the time that they end up never using, so we don't want to read too much into what they are doing. However, it is interesting that they filed for all three of these in the same month, and one of them has become a real product that they are selling now. I'd be very interested in the opinion of your friends. One thing, the product itself may or may not be exceptional compared to other, similar products, it's just that Cyanotech, with all the access to box stores and large chains on the mainland that it has developed for its branded products over the last few years, may now have the clout to bring something like this (and other new products) forward. We'll see.

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