I have a bit of DANG too. Bought a little at $5.5 and will likely buy more this Friday if DANG is below $5 as I sold some naked $5 Dec puts. If assigned, I will get DANG shares at $4.45 (after subtracting the 55 cents premium collected on Dec puts). I will certainly hold the shares through March and re-evaluate DANG
DANG is likely to be taken private. This is another company building its warehouses, infrastructure and garnering customers. The risks for DANG will be bigger players TaoBao, 360Buy, etc. Likely scenarios for DANG -
a) go private b) get acquired by 360buy or taobao c) become a bigger player over time with prudent management of operating expenses (a.k.a. many smaller e-retailers in the US)
The downside to DANG at current price levels should be minimal but cannot be ruled out.