I am a retailer of Crocs. I don't yet own any stock, so I will give you my unbiased opinion. I am holding off until I see the line at the WSA show in Las Vegas Aug 1-4.
Yes they are selling faster than I can get them.
People seem to be very loyal to the brand even though the copies sell well also. (Payless sells tons under the Airwalk brand)
Most importantly the new RX diabetics and plantar faciitis versions could be huge.
They are one of the most obnoxious companies to do business with. Poor customer service. They sell to anybody (Hallmark card stores for example)
They are easily copied, Sorry Kramer this is a problem. Although so far they seem to be doing a good job protecting their trademarks.
Extremely inconsistant fit. From so many locations.
To summarise I think the key to their success will be new product and branching out with their name and logo. My bet is they will be coming out of the shoe show strong. If anybody cares I willpost after the show with my observations. All JMHO
Thanks for the balanced post. It's refreshing. It's so tedious having to pick through the shortseller's lame oneliners that infest the Yahoo boards.
I too have concerns about Crox being a one trick pony.
I also think that the diabetic shoe could be a huge product for them. I'm saying that from the perspective of a nurse. Preventing foot sores is a major issue with diabetics because they heal poorly. For those shortsellers too dumb to understand this implication, good luck.
The biggest thing with the diabetic shoe is...this will do nothing but expand as the boomers age.
What I like with these that you don't find in other diabetic shoes is the visco-elastic properties of the sole. That's an improvement in protecting from plantar sheer forces.
The biggest negative with the shoe for this age group (I'm a podiatrist) is that older women can be VERY hung up on the shoe's aesthetics.
Perhaps Crocs needs to back off the "shiny plastic look" in shoes aimed at the elderly population.
I agree completely, I also am a retailer in Eastern NC. We started slow with Crocs in our inventory earlier this year. Then noticed that the local Hallmark store was in to Crocs in a big way. We have tried to place additonal orders but we can't get anyone in customer service to return phone calls. Also, we have seen Crocs in Nursery locations as well. This is the same route that Rainbow sandals have gone. I really think the powers that be do not have a clue about distribution for the long haul!
LOL Its amazing how hard they make it to buy more inventory. Had the same problem getting through to them. Then they set ridiculas minimums. Then got a different story on minimums from another customer service rep. Damn, just sell us responsible retailers product and quit selling the flaky ones and get your act together! Its not that complicated!
Thanks for the good insight. Poor customer service is a huge negative. That has been a major force in the decline of DELL's stock price.
Forbes has a negative article (Aug. 14, p. 52), noting the faddish nature of shoe trends (think Uggs), and the fact that insiders are dumping 6.5 million shares into a secondary offering this fall. Their financial controls evidently are problematic.
Sounds like a potential short.