I think they are just getting started. However, it seems that they are faced with two major challanges: meeting demand and keeping their brand relevant.
The former is a matter of plant capacity and distribution channels. Because CROX has chosen to distribute through less common channels and to a more diverse, smaller scale retail, they are having difficulty getting through their channels to the consumer. They must overcome this problem in order to keep their margins high. If they opt. to distribute through more common channels (e.g. Walmart, Target, Kohls) their margins will be sure to take a significant hit.
The second problem is a function of product lines and marketing. THis is a more difficult one because it is based on tastes. Hopefully, CROX doesn't have to solve this and Nike or Adidas will solve it for them!
That is exactly the reason for not selling them in a wal-mart. Dont have to deal with those ego's. wouldnt step foot in a wal-mart. sell them where they choose for the price they choose. premimum product at a premimum margin.
Don't be hasty about selling before the end of Summer. I just saw my first pair of Crocs BOOTS on sale in San Francisco. They looked very good, the pair I saw were for kids and of course there were no holes. I'll bet they sell well this Winter, at least around here. Scott
Who you calling a dolt, dolt? If you look very closely, you will see I rate CROX a strong buy. Also, at the end of the message, if you look very closely, you will see a smiley face. That means I AM KIDDING! You da dolt, dolt.