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Crocs, Inc. Message Board

  • muellerfund muellerfund Nov 7, 2013 12:13 PM Flag

    VERY Promotional

    A few times each week, I am receiving email marketing from Crocs advertising promotional prices on various Crocs shoes. Bothers me in 2 ways. 1) If Crocs is this promotional, what does that tell us about its brand equity and product line-up? 2)Too many emails signifies a marketing department that is pushing the envelope on consumers' willingness to pay attention the bombardment of emails or even to remain on the email list.

 
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