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The Wendy's Company Message Board

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  • czarinaofcamelyacht czarinaofcamelyacht Apr 21, 2011 9:43 PM Flag

    grapevine says to be loading up,

    Another poster said it best a few days back; put Arby's best sellers on the the WEN menu, and either convert A. to W. or dump those locations.

    Which makes sense. That way, WEN has control of their "new image" and can really turn both shops, and the stock, into something spectacular.

    I ate today again at a Carl's / Green Burrito. Because it was on the way to my destination, and I was hungry. I knew what to expect, and it was good. Two very simple and inexpensive, yet tasty, items.

    There were probably 15 people inside dining at the drive thru had regular traffic in the 20 min. I was there.

    Again, proof that a combined menu can be very successful.

    WEN has some very tasty items also, and should lose the non sellers and get on with promoting those which are the quickest to serve, and the highest profit margin.

    Forget the Chinese Chix or this or that New item.

    Just make an Outstanding product every time, that customers can count on tasting the same at any location. Even if it's just a handful, like In and Out Burger does.

    It's called the K.I.S.S. approach. Folks go to WEN for burgers, fries, and drinks. And it's the Taste of the burgers, just like why some go to other chains. One craves, or wants a particular taste.

    Ever had a Del Taco Double Cheese Burger?

    When you have, you won't forget how good it is. And when you want it, you'll go get it.

    I don't even know how important the breakfast menu gig is. Coffee is important. But other than that, you can feed me or most folks "whatever ya got on the grill", so to speak. If we're hungry, we really will order something.

    Maybe having One Signature Breakfast Sandwich and Breakfast Fries, that's it. But if your coffee is either fresh and tasty enuf, or 99 cents for 12 oz. or whatever, folks'll try your "Only One, and You're Done! Breakfast menu. Or "Just Two, Just for You!" (meaning dollars, for a breakfast wrap and small coffee, no substitutions, whatever.

    Just trying to turn this tanker into a turnaround. Shareholders aren't fools, and we all eat. And do have choices where to, and why we do.

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