Being a serious investor, I like to go try out the products of what I buy into. Its a delicious burger and price perfectly. I don't see why anyone would goto somewhere else like Five Guys for almost 12 dollars for a double cheeseburger, fries and soda when you get the double 1/2 lbs for $8 or the 1/4" for $6.50
I am sad though they are pulling the pretzel burger out so quickly. I hope they reconsider making it part of their permanent menu.
I don't think the Brioche burger will appeal to American men because it's too snooty. It's not like the pretzel, which is an American staple of the common man. As for women; they would like the brioche, but they prefer chicken over beef. Who is Wendy's targeting exactly with this Brioche Burger? I predict it will be a total flop. We'll see if I'm right.
BTW, if you can't tell the difference in taste between Wendy's and Five Guys burgers, you need to count down on the cigarettes.
You should go eat one before you make a judgment (and less of spreading false information). After you try the Wendy's Brioche burger, go down on to Five Guys. Check-in to the nearest diner as well. Find a family owned local burger joint too. It's really not that difficult to do a simple market taste study and form your own opinion. I have done it and I believe Wendy's have a winning formulas in their burgers along with their other products. Its priced right and they have always had a solid track with quality. I don't even know what you mean by snooty other then it sounds like you want to throw out some false negativity just to mislead. I have no idea what you mean the pretzel being an American staple. Everyone loves pretzels. It's simple as that. The taste test will be a start. Your guess on the Brioche burger is good as mine. I don't care if I am wrong and it becomes a flop as you are predicting, but that does not really put a damper on the forward growth/directions of Wendy's. Wendy's is not defined by a single product.