I asked Webster's what a strong downtrend looked like and they sent me a picture of JO for the past year and a half! But I can promise you most of the decline is over (after going from 80 to 30) and JO will in fact get a rebound at some point, just don't ask me when or off of what level! Its almost comical, but I can't help but think its cheap. It just keeps getting cheaper. Tome to have a cup of joe.