cost of distribution of that produce is huge/ they have no advantage on cost of dry groceries or dairy/ huge margins on prepared food but only small part of market can afford it./ This is a management get rich scheme,
I imagine most of the interest in this stock is from local (New York area) investors who love the store. I also love their stores but not the stock. FWM is no WFM!!! I agree with your comments on costs and margins. I also agree that management and pre-IPO investors got rich on this deal. Assume the stock will drift lower from here. Doubt it will fall off a cliff but I expect it to decline to high teens soon. Time will tell.