Today, Jan. 14, Schwab introduced its emerging markets fund (SCHE). I see no reason to remain in EEM. I've picked up 4 of these Schwab no-sales-charge funds now. All are pretty much flat so far, with the exception of SCHA (I'm up 12% in that one). But the beauty of them is they allow you to "nibble," with a hundred bucks or so each month. After 2008 and all of those 50% losses (moreover, in vehicles like 401Ks and Roths, where you can't even deduct them), people will soon regain some taste for stocks, especially when they see the possibility of low-risk cost-averaging that Schwab offers.