I thought it just broke off from Kraft and was doing so well as an international food and snacks player -- stand alone company. I see no sense in its going with Coke or Pepsi, neither of which has had a very solid track record over the past few quarters. Oh sure Pepsi had a good earnings last quarter, but Coke fizzled and Pepsi hardly has sizzled overall in the past 5 years or so. Kraft I suppose had become too big to handle both domestic and international operations as one corporate entity. Are Pepsi and Coke although much larger, still capable of running MDLZ as a part of their respective bottling and beverage operations, or would the intelligent investor as sharehold vote at the next MDLZ corporate board meeting that this company stay "as is" for the long-term. I know I would. And I put my money where my mouth is: I just doubled my holdings in Mondalez, and so should everyone else that likes to eat cookies, candy and gum.
The retail investor has minimal say. 75% ownership is Institutional & Mutual Funds. They control it. It would be a good move for Pepse to consolidate their food side with MDLZ. Coke may want to get onto the food side of business that MDLZ has. What ever happens will not be in the hands of the 25% ownership. I think Coke might want to get into this area. Time will tell.
MDLZ has been trading from $25 to $32 per share since its split with KRFT back in October 2012. KRFT is doing much, much better when folks expected MDLZ to be the star. MDLZ CEO has been famously criticized for the underperformance---web search and see FYS. Regardless of the reason for your MDLZ purchases, all this talk about MA is positive for the stock.