Because maybe he is telling a story. But if not, shorting is trading. And that means a stop. Prices fluctuate and the stop is hit. Or no stop but panic as money is being lost with no end in sight. So what is to be done? Go long something you like that has crashed and burned to multi yr lows on bad news and hope for the best with no stop. This means ofcourse only a relatively small amt should be invested. Hold many yrs. I panicked when this started faltering and sold a few hrs ago. I had bigplans for this. What can you do.