Perhaps the traders are too busy looking elsewhere or do not lok at the source you found this article!! Let these monkeys find this out first and then see how they chase it! Do you know at least one such monkey? If you do, just give him the link and you will see the difference in the trading for the stock within a day!
It is barely on the stands, it's not electronically available yet. So no one but us all know about it. We are like the peopel who know the future, you have advance notice of what others will read only later.
Sometimes, what helps is additional press coverage of such stories, creating an echo chamber. That may happen, but not anywhere near as immeditately as some would want.