Although P.Frost has continued his persistent buying, some people that I know, who are long, are afraid of buying when the stock is on a "down-trend", and are also afraid of selling because some news could come out and the stock could have a big 'spike'.
For those in that group, if they are holding any of their shares on a regular IRA, one thing to consider is converting some of those shares to a Roth Ira.
Doing that they will have more than a year to determine if they made the right decision. :)
Then next year, if the amount of taxes needed to cover the "conversion" is larger than the price appreciation of the shares, it is possible to put back the shares into the regular IRA. Otherwise, ounce on the ROTH IRA, there won't be any need to pay any taxes on the gain even if the price gets up to $50, and that is likely to remain unchanged even if Obama is able to keep enough people on the dole and gets re-elected. :)
However, everybody has to make his own decision and get whatever proper advise is needed.
I agree that a Roth makes sense for new investors. As you indicated, others had better get a detailed analysis of their portfolio. The horror stories I've heard with investment firms screwing up the paperwork are legendary. And as usual YOU get stuck with the bill. Be very careful.