REDWOOD CITY, Calif. -- The U.S. fuels landscape is slowly changing. Although experts debate whether alternative fuels can truly make a dent in gasoline's dominance, there's no question ethanol, natural gas, diesel and electric are garnering more media headlines than ever before.
Retailer Propel Fuels Inc. believes in the future of alternative fuels and is devoted to being a better steward to the earth -- something it says its E85 and biodiesel offerings can provide. The company offers both fuels at 38 fueling stations in California and Washington State.
At 36 of the locations, Propel partners with existing gas station retailers to operate its renewable fuel pumps at their stores. These pumps, which Propel calls a “Clean Fuel Point,” reside under a single canopy and are branded with the Propel name.
Propel pays rent to the station owners in return for the fuel sales from its pumps. Since Propel offers pay-at-the-pump technology, once a consumer turns on its pump to buy E85 or biodiesel, Propel -- not the convenience store operator -- accepts the payment and processes the transaction. All other fuel transactions at these 36 stores are handled by the c-store operator.
"The thinking in America is changing. The vehicles we have are changing as well. Those two things together helped with the idea to form a different type of fuel company that's focused on bringing renewable fuels to the marketplace," Chris LaPlante, director of marketing for Propel, told CSNews Online.
As for the other two locations, Propel owns them outright and has dubbed each a “Clean Mobility Center.” Located in Fresno and Fullerton, Calif., they offer free air for vehicle tires, as well as recycling capabilities at the fuel islands. These Clean Mobility Centers even have a Bike Station where cyclists and other riders can tighten or fill up their tires and grab a drink before venturing back on the road.