The company is also unveiling its Multi-Channel Targeting (MCT) technology, the first universal data analytics platform on mobile that allows brands to target consumers with relevant advertising and marketing interactions on smartphones, tablets and PCs, so they can identify and reach the same consumers across any device or platform. Moreover, the ability to retarget from desktop to mobile web, mobile app and mobile messaging, allows advertisers to continue delivering deeper levels of engagement as consumers switch to other devices.
In combining advertising and marketing with performance data and predictive analytics, Velti is able to make recommendations to brands on the best types of campaigns to run in order to achieve a specific set of goals. Previously, advertisers have been required to use multiple solution providers to build their brand, drive conversion, and increase frequency and customer loyalty. Velti now allows brands to drive new consumers into the marketing funnel through advertising as well as make more money, increase engagement and manage customer lifecycle management from existing consumers through these marketing programs.
"As consumer device usage becomes increasingly fragmented, there is a growing urgency for all media and data to work together to deliver a consistent message to the consumer across all devices," said Alex Moukas, CEO of Velti. "Velti Media eliminates a major pain-point for marketers by giving them access to the consumer they want to target and providing them with the tools to reach them most effectively."
From Seeking Alpha:
after launching a mobile ad network that will compete with Millennial Media (MM), Google's AdMob, and Apple's iAd. Velti boasts it's now the only firm to offer both a mobile ad network and marketing/ad agency solutions, and to enable targeted ad campaigns that span both mobile devices and PCs