Velti Media having a great kick off start with Toshiba, eBay, Intel, McD, Unilever using it imho
Velti Media Expands Mobile Advertising Offerings, Introduces Multichannel Targeting
Mobile marketing company Velti is expanding its advertising platform with the launch of Velti Media, a buyer-focused mobile ad network.
The company currently focuses mostly on mobile marketing, including SMS, performance marketing with carriers, and loyalty programs, with about 30% of its revenue coming from advertising, said Velti's CMO, Krishna Subramanian.
Velti Media, on the other hand, will be a buy-side solution, providing in-app and tablet advertising opportunities, and banner and rich media mobile ads, among other advertising options, to brands and agencies.
Unilever, Intel, Toshiba, Hasbro, Disney, eBay, M&Ms, and McDonald's are some of the companies currently working with Velti Media for mobile advertising and marketing, the company reported.