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NIKE, Inc. Message Board

  • littletiny1 littletiny1 Mar 9, 1998 12:58 PM Flag

    What if?

    I want to know what you all think?

    Do you think that when Michael Jordan retires then Nike's stocks will go down?

    Please reply, thank you.

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    • Question: does Michael Jordan really cause people to buy more Nikes at least enough to provide a profit after he gets his
      millions? If not, not replacing him is profitable. If yes, will his replacement provide as much or more sales and profit over the
      cost. Likely the first answer is yes and possibly the second. Therefore, the stock will probably rise. Unfortunately this is a sad
      statement on purchasing decisions. Perhaps a risky one. What happens if people quit paying a premium for products just because some
      sports figure endorses them? Won't happen, people of the world and especially USA are to insecure and must buy self esteme.

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