Cardiodynamics (Nasdaq: CDIC - http://www.cardiodynamics.com) is a small, yet undiscovered company in San Diego which manufactures cardiac monitoring devices. Their patented BioZ system uses noninvasive technology to monitor crucial hemodynamic parameters of the heart. This system is poised to replace the current monitoring process, which relies on invasive catheters and which can lead to complications such as infections and sometimes even death. The noninvasive BioZ system eliminates such patient risks and as an added bonus also reduces patient cost significantly. Their medical advisory board includes some of the most highly respected cardiologists in the US. Cardiodynamics is currently in the process of introducing and selling this novel system to the medical system. Sales are expected to be very strong and will most probably remain so for the next several decades because:
Heart disease is on the rise in industrialized countries.
The proportion of elderly citizens (potential heart disease patients)in industrialized nations is on the rise as well.
The BioZ system eliminates all risk for the patient in hemodynamic heart monitoring.
The BioZ system is highly cost effective compared to the invasive catheter system and will thus be embraced by hospitals and HMOs.
In my opinion Cardiodynamics is in a position to capture a significant share of the $259 billion spent annualy in the US on cardiovascular diseases and as a result will see a sharp appreciation of its shareprice.
Interesting story: Apparently NIKE offered the English Punk band Chumbawamba 3 million big ones for the rights to their song: Tubthumper. They were going to use it to in their World Cup/Soccer ads... It's very catchy, goes: "I get knocked down, but I get up again...you're never gonna keep me down." Chumbawamba are into soccer, and some of their tunes mimic soccer chants...but they are also into anarchy, not capitalism...they told Nike to stick it.. It would have been a fantastic ad...oh well...back to the drawing board. (Full story at www.Chumba.com)