iPhone 4 users have the option to come into any apple store and get a free genuine stylish protective authentic apple case to fix the reception issue. Let's look at the repercussionsCustomers who come in for a free case buy more apple products while they are waitingBenefactor = appleCustomers grab a Starbucks and hang out at the mall while waitingBenefactor= StarbucksCustomers very happy with there stylish case in the color of there choice while only costing apple 50cents out of pocket.Benefactor : everybody :)
Giving out a free bumper case isn't a "recall". Since there is no fix available, Apple will have to issue full refund to recall back faulty iPhones.Benefactor = Android.Loser = Apple fanboys and blind bulls.
Stock named AAPL - drops another 10%. Benefactor = shorts.