New Nokia has better than any competition mapping software, according to an analyst 77% use GPS 4 phone
Map: A mapping experience is a must-have feature for many of us. In fact, a recent survey by IDG found that 77 per cent of respondents are using smartphones for GPS navigation. Discussing the value of its mapping apps, Nokia also posted a blog. With Nokia City Lens Augment reality, users can discover all the city has to offer by looking at the camera's viewfinder. It lets you find local businesses simply by pointing your phone in the right direction, a feature not available on the new iPhone, reported CNET in a report.
"For all the needs that begin with a 'where' question, we have developed a compelling suite of applications that delivers the best location-based experiences – helping you to discover the world around you and navigate your life. Not only is this possible because the location business is strategic to Nokia, but because these apps are running on the world's most advanced location platform, said Nokia, in a blog post, adding, "Our competitors, which are financing their location assets with advertising or licensing mapping content from third parties, we completely own, build and distribute mapping content, platform and apps."
On the other hand, Apple Inc's home-grown Maps feature is already facing criticism from users globally for a number of geographical errors, missing information and because it lacks features that made Google Maps so popular, including public transit directions, comprehensive traffic data or street view pictures. The new program has no public transit directions, limited traffic information, and flat-out mistakes, such as putting one city in the middle of the ocean.
"Nokia's suite of location-aware apps and services on its new Lumia devices put it in a clear lead over its competitors in terms of the depth, breadth and integration of the mapping, navigation and transport experiences it can offer. It also leads in terms of the global coverage it provides," said Tim Shepherd, senior analyst at Canalys.