I am looking to add to my position. This company has the hottest items on the market. Its not all hype like FB. Look you have a company called samsung who copies most things apple does. So people who want a hi end smart phone that works buys the iphone. Those cheap people out there that want to believe they are buying a phone as good as the iphone yet cheaper get the samsung. Still can't buy an iphone 5 in a store yet.