Apple would prefer to sell only the high end tablets as they are more profitable. Apple would be ok with letting the competition have the low end tablet market ... just like their strategy in the high end smartphone market. The iPad mini is obviously an admission by Apple that their high end iPad sales are slowing down and competition is forcing them complete at the less profitable end to capture more market share. The iPad mini along with the non-differentiating iPhone 5 will lead to the downfall of Apple. Time to short Apple.