You don't know diddly daddy. The fact is of all kids asked what they want for christmas 48% said an ipad. While they won't all get one, the fact is parents get their kids what they want for xmas, even if it kills their pocket book. Also if a kid wants and ipad and 3 other things, parent will say you can have these 2 other things and a kindle fire or just the ipad. They'll take the ipad. got it there daddyo.