Next week and the week after will be the truly low volume weeks. And every December hedge funds and high frequency traders exploit those low volume weeks to drive the price of AAPL up. It is the first play in the hedge fund playbook.
Normally one might agree with that theory, but AAPL is clearly in a downtrend and media wants retail to sell. No one wants to catch a falling knife before the holidays and get blood all over the stockings!