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Apple Inc. Message Board

  • mike.lease232 mike.lease232 Dec 29, 2012 10:41 AM Flag

    'Insatiable demand' for iPad mini drives stock-outs in China

    Customers in both Hong Kong and China have demonstrated considerable interest in Apple's newly launched iPad mini, leading to stock-outs and limited availability.

    Brian White of Topeka Capital Markets said his checks in China and Hong Kong have found there is "insatiable demand" for the iPad mini. While Apple's smaller iPad launched in Hong Kong on Nov. 2, nearly all models of the 7.9-inch tablet were completely sold out this week.

    And in mainland China, the iPad mini went on sale Dec. 7, where it was also met with strong interest. The iPad mini has also been out of stock at Apple's retail stores in China this week, White said.

    "Prior to the China launch, we indicated that the iPad mini would be the 'next big thing in China' and we believe this phenomenon is starting to develop," he said. "In our view, the smaller form factor and lower price point will allow Apple to sell the iPad mini in more meaningful volumes versus the regular-size iPad."

    In fact, his checks in both Hong Kong and China have found that the iPad mini has already proven more popular with consumers than the fourth-generation iPad.

    Sentiment: Strong Buy

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