While Netflix is aggressively adding new content providers, Apple working on the iTV. I think that once the TV is about ready for release, Apple will swoop in and pick up Netflix to have the programming for it without having to do so many deals for the content. Then Apple could continue adding more and more content. Netflix market cap worth roughly 5.5 bln. Sounds plausible to me. But again it's JMHO. What do you think?
Apple doesn't need Netflix. Netflix has a pig-headed stake in the ground about not doing VOD. Netflix lost content deals with everyone but TV shows, documentaries and bargin bin movies. Netflix jumped the shark, they squandered their opportunity.
Apple has great VOD content on iTunes.