Wall street: "Hey, we made good money shorting AAPL this week, now go long."
Exactly what is happening today. Then it will short again. Back and forth. AAPL has become a profit center for WS, with paid articles to weaken it for short profits and then more paid articles to pop it backup for long profits. The overall market is dead, so WS profits have to be manufactured somewhere, and AAPL is the big money machine for WS these days.
"Keep writing all those articles, as the dopes out there still buy them. Can you believe it? hahahahaha!"